Girls with guns, not dolls, in ‘gender neutral' toy shop From: AFP November 24, 2012 1:20PM
SWEDEN'S largest toy chain "gender neutral" after picturing boys holding baby dolls and banishing girls from the dolls pages of its Christmas catalogue.
"For several years, we have found that the gender debate has grown so strong in the Swedish market that we ... have had to adjust," Jan Nyberg, director of sales at Top Toy, franchise-holder for US toy chain Toys R Us, said.
The country's advertising watchdog reprimanded the company for gender discrimination three years ago following complaints over outdated gender roles in the 2008 Christmas catalogue, which featured boys dressed as superheroes and girls playing princess.
A comparison between this year's Toys R Us catalogues in Sweden and Denmark, where Top Toy is also the franchisee, showed that a boy wielding a toy machine gun in the Danish edition had been replaced by a girl in Sweden.
Elsewhere, a girl was Photoshopped out of the "Hello Kitty" page, a girl holding a baby doll was replaced by a boy, and, in sister chain BR's catalogue, a young girl's pink T-shirt was turned light blue.
Top Toy, Sweden's largest toy retailer by number of stores, said it had received "training and guidance" from the Swedish advertising watchdog, which is a self-regulatory agency.
"We have produced the catalogues for both BR and Toys R Us in a completely different way this year," Nyberg said.
"With the new gender thinking, there is nothing that is right or wrong. It's not a boy or a girl thing, it's a toy for children.".......................>>>>.......................>>>>.......................http://www.heraldsun.com.au/ne.....frf7jo-1226523307879
I think that men should also be included in the advertising of women's feminine hygiene products.......after all it's just a 'product'.....yes?
Men should be on ads wearing women's underwear just like they show women wearing mens underwear.....after all it's just a 'product'....yes?
When the INSANE are running the ASYLUM In individuals, insanity is rare; but in groups, parties, nations and epochs, it is the rule. -- Friedrich Nietzsche
“How fortunate for those in power that people never think.” Adolph Hitler
I think that men should also be included in the advertising of women's feminine hygiene products.......after all it's just a 'product'.....yes?
Men should be on ads wearing women's underwear just like they show women wearing mens underwear.....after all it's just a 'product'....yes?
Um... Women AND men can and do shoot guns... Women AND men do play football... Women AND men cook... Women AND men wear underwear... Women AND men use cordless drills, serve in our military, and work at most all jobs in the USA. but Only WOMEN need feminine hygiene products. So go ahead and market those products to Men and let me know how you make out with that!
For the board misogynists, Bic For Her!
The modern conservative is engaged in one of man's oldest exercises in moral philosophy; that is, the search for a superior moral justification for selfishness. John Kenneth Galbraith
Um... Women AND men can and do shoot guns... Women AND men do play football... Women AND men cook... Women AND men wear underwear... Women AND men use cordless drills, serve in our military, and work at most all jobs in the USA. but Only WOMEN need feminine hygiene products. So go ahead and market those products to Men and let me know how you make out with that!
For the board misogynists, Bic For Her!
being the abortion cheer leader I thought you would have a supportive role in the women hygiene commercials...
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