http://dailygazette.com/news/2008/sep/02/0902trustco/

Quoted Text

TrustCo moving Central Avenue branch
Tuesday, September 2, 2008

ALBANY — At a time when financial institutions are increasingly turning to “unbanked” consumers for growth, TrustCo Bank Corp is opening shop at a busy intersection just outside the city’s Arbor Hill neighborhood.

TrustCo next month plans to relocate a branch at 163 Central Ave. in Albany and open it in the wedge-shaped building at the corner of Henry Johnson Boulevard and Central. The opening will come about 30 months after a car crashed into the Flatiron-style building’s vacant storefront, killing its driver and concluding an early morning police chase.

Banners announcing the new branch were recently hung outside the building, but TrustCo Vice President and Treasurer Kevin Timmons said the bank does not plan to use it to specifically target consumers who lack savings or checking accounts.

“We just want to have a fair shot at getting new customers,” said Timmons.

Attempting to tap into the nation’s unbanked demographic, the KeyBank in 2007 announced a check cashing service for consumers without bank accounts. The Cleveland-based bank rolled out its low-fee check cashing service called KeyBank Plus in seven metropolitan regions, including at 20 offices around Albany.

SEFCU has also courted the city’s unbanked by opening in 2004 a branch on Clinton Avenue, providing Arbor Hill with its first new financial institution in recent memory.

.... some people are 'unbanked' for a reason.......the government is their bank or they trust their friends more........