Quoted Text

Out of closet: Gay-themed ads become mainstream
J.C. Penney, Macy's part of new trend
Mar 6, 2013
  


This travel ad for American Airlines showing two men on a beach displayed at a bus stop shelter in New York. The slogan reads, 'Here's to his and his beach towels,' and follows with, 'Proud to support the community that supports us.' / AP
Written by
Leanne Italie
Associated Press


NEW YORK — A new TV commercial features a good-looking young woman on a beach vacation lounging next to a good-looking young man. He bemoans the glare on his iPad, and she fills him in on the Kindle Paperwhite’s sun-friendly screen.

He clicks to buy one himself and suggests they celebrate with a drink.

“My husband’s bringing me a drink right now,” chirps she.

“So is mine,” smiles he as they turn and wave at their male loved ones sitting together at a tiki bar.

Welcome to the latest in gay imagery in mainstream advertising, where LGBT people have been waiting for a larger helping of fairness, or at least something other than punchlines and cliches......................>>>>.......................>>>>...................http://www.rgj.com/viewart/20130307/BIZ05/303070016/Out-closet-Gay-themed-ads-become-mainstream