2 local Victoria's Secret stores getting a new look Friday, March 21, 2008 By James Schlett (Contact) Gazette Reporter
ALBANY — At a time when Victoria’s Secret is coping with being “too sexy,” the lingerie retailer is slipping into new digs in the Capital Region.
The overhaul of a second area Victoria’s Secret store is expected to start soon at Crossgates mall, following the recent makeover of the lingerie chain’s Colonie Center location.
The four-month renovation of the Colonie Center store turned it into a sleek black-and-white store with a pink polka-dot entrance for its Pink collection department. It has a more metropolitan look compared to the warm bedroom look at Crossgates in Guilderland.
The Colonie store had to temporarily relocate in the mall during the renovations and the Guilderland location will likely do the same.
“It was a brand-new prototype and they did it here,” said Colonie Center General Manager Joseph Millet.
Guilderland planning officials last month approved plans by the Columbus, Ohio-based Limited Brands to renovate the Crossgates store.
Limited, the parent of Victoria's Secret, has been expanding the size of many of its stores as it ventures into new lines, such as sports apparel and accessories. It is also facing heightened competition as retailers, such as the Gap and Abercrombie & Fitch, roll out lingerie lines.
“The store renovation is going with their new image,” Guilderland Zoning Administrator Donald Cropsey said of Victoria’s Secret.
After seeing same store sales drop 8 percent in the fourth quarter, Victoria’s Secret Chief Executive Officer Sharon Turney said the company had become “too sexy” and that it would return its “brand heritage.” In a February conference call Victoria’s Secret is “pulling together an ultra-feminine presentation from all of our sub brands.” She noted that even the retailer’s Super Bowl commercial was “less seductive.”
In fall, Limited opened 23 new stores and remodeled 73. But the nation’s economic downturn is forcing the retailer to curb its expansion plans. This spring, it will open 31 stores and remodel 45.
The Victoria’s Secret stores at the Wilton Mall and Rotterdam Square mall will not be renovated this year, but that option will likely be considered when the stores’ lease expire, said Becky Calenti, the marketing manager for both malls.
Victoria’s Secret Chief Executive Officer Sharon Turney said the company had become “too sexy”
Too sexy???? How about just plain porn??? Something you want your kids to see right along side those viagara commercials, huh?
When the INSANE are running the ASYLUM In individuals, insanity is rare; but in groups, parties, nations and epochs, it is the rule. -- Friedrich Nietzsche
“How fortunate for those in power that people never think.” Adolph Hitler
Too sexy???? How about just plain porn??? Something you want your kids to see right along side those viagara commercials, huh?
I went to Catholic School- before class myself and a few others were looking at the Sports Illustrated Swimsuit issue- Just as the bell rang Father felix looked over our shoulder and told us to go to his office after class
We all got 5 wacks with the belt- Im sure he thought we were looking at porno-
When the INSANE are running the ASYLUM In individuals, insanity is rare; but in groups, parties, nations and epochs, it is the rule. -- Friedrich Nietzsche
“How fortunate for those in power that people never think.” Adolph Hitler
The morals existed only if they weren't exposed.....just like Mr.Spitzer......sham sham sham sham sham sham.......we have not come a long way baby.....
...you are a product of your environment, your environment is a product of your priorities, your priorities are a product of you......
The replacement of morality and conscience with law produces a deadly paradox.
STOP BEING GOOD DEMOCRATS---STOP BEING GOOD REPUBLICANS--START BEING GOOD AMERICANS
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